Define your destination to provide direction
What does translating strategy into the digital strategy bring you?
It is the foundation for enabling you to get the best out of your people and technology,
by making things simple again.
It will provide you with a lot of valuable insights, which you take up immediately. T0 prevent frustration and save a lot of money on projects. By doing the right things, in the right order, in the right way.
We’ve developed 12 building blocks to help you get going on your digital journey
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12 Digital strategy building blocks
It’s important to design outside in. Understanding the market, the trends, possible competitors and the innovations that are being scaled, is core. The context you can’t change, only influence. You’ll need to adapt to it.
Do a 360° analysis on the maturity levels of your organisation. Insights will be delivered on what you really are as a company, including why you are as you are. This to clearly define the starting point of today.
Clearly assign roles and responsibilities to different entities of the organization, to generate traction on decision making, ownership and actionability.
4. Investment model
The model of budgeting and investment is key to success. Money is often locked up in silo’s. Even benefits can be conflicting for the organization as a whole. Rethink the cost-benefit system to deal with uncertainty.
5. The Destination
Define where you need to go. A rough sketch of the ambition, and why you need to go there, makes it a clear track for everyone. Being able to adapt, based on what you learn on the way, is crucial.
Define what you need to be able to do as an organization to get there. Not thinking yet in people or processes, but as an organization. This is a basis for the impact, both on people as technology. It supports you in redesigning your organization.
Ownership and believe are critical. A common understanding on how believes should shift in the organization, will be necessary. The mindset drives behaviour and explains prioritisation and decision making, on all levels. Understand what it is today to shape what you need it to be.
Define Architectural principles to which all should comply. Weather it are the engineers or the managers, these principles are there to live by, to ensure the things done in the organization contribute to the organization as a whole.
Make a rough sketch on the route, including with Milestones. Don’t overplan, it will make it rigid and not fit for uncertainty. Overplanning is not done based on facts, but mostly on feelings. Instead, make it possible to incorporate the learnings you’re doing on the way. To improve yourself continuously, based on facts.
Define a culture with new habits, breaking the old ones that will keep you from moving forward. Build a culture where uncertainty and learning is embraced, where risks can be taken. This is fundamental for innovation and the acceptance of it.
What do you need to know, as an organization, to know if you’re on the right track? What data do you need to build this information upon, where does it need to come from? How can data help you and the people around you, to make your journey a successful one? Data is critical in this intelligence age, it drives your organizational growth and development.
Now you have all the building blocks in place to develop the final one; The Roadmap. This is to decide how to move, what to communicate and how you are going to bring out the message in big chuncks. The change management approach; customers, employees, suppliers and technology. You’re depending on the total system to be successfull. Ready to build and develop together.